This week, our global community came together. Over 3,000 hoteliers, operators, and partners. One shared purpose. To celebrate our collective strength. To honor a year of incredible growth. And to build the foundation for an even brighter future. This is more than a conference. It is the heart of our network. This is where welcome begins.
A Powerful Global Presence
Our momentum is undeniable. This past year, our system generated $8.5 billion in revenue. This success is a direct result of our shared commitment. A commitment to delivering memorable, locally inspired experiences that make every guest feel at home. Our portfolio is vast and versatile. With approximately 4,300 hotels in over 100 countries and territories, we provide the perfect stay for every type of traveler. From economy to luxury, our 18 brands offer a unique personality in every market.
Driving Bookings and Loyalty
Our digital channels are thriving. Guest adoption of our direct booking platforms is soaring. Bookings on the Best Western To Go app surged 25 percent year-over-year. Our RevPAR Index of 108 continues to outpace industry benchmarks, proving our competitive edge. The Best Western Rewards loyalty program remains a cornerstone of our success. We are proud to serve 64 million members with points that never expire. This program is a powerful way we thank our most loyal guests.
Innovating the Guest Experience
We are relentlessly focused on the future of travel. At our convention, we unveiled the next chapter of our digital innovation.
- The New BestWestern.com: We provided an exclusive first look at our new website and mobile app experience, launching in 2026. Powered by AI, this platform will deliver personalized recommendations and localized experiences for travelers across the globe.
- Smarter Hotel Operations: We announced AutoClerk Atlas, our next-generation property management system. This intuitive, scalable system marks a pivotal step forward for both the guest and hotel team experience.
- A Landmark Partnership: To prepare for the 2026 FIFA World Cup, Best Western Hotels & Resorts has entered an exclusive North American partnership with Tripadvisor. Travelers searching for games will easily find our hotels near matches and along their travel routes.
Expanding Our World of Hospitality
Our growth is strategic and dynamic. We are entering new markets and new segments.
- Luxury and Wellness: WorldHotels is expanding its footprint. We’ve added stunning new properties like the Van der Valk Plaza Beach Resort Bonaire and the wellness-forward Soul Spring Sanctuary. WorldHotels anticipates reaching 250 properties by the end of 2026.
- Boutique and Extended Stays: Our Aiden brand continues its rise as a leading boutique name. New projects are underway in Kansas City, Toronto, Dallas, and beyond. The @HOME by Best Western extended-stay segment is also growing, with properties under construction in key cities like Miami, Atlanta, and Orlando.
- A New Glamping Frontier: We are excited to announce our entry into the glamping industry. The beautiful Zion Wildflower Resort at Zion National Park is the first of many new glamping resorts joining our diverse portfolio.
Fueling Strategic Global Growth
Our development pipeline has never been stronger. Our strategy is clear.
- North American Development: We signed over 130 deals across our North American portfolio. Our Collections brands now represent over a quarter of all new developments.
- International Momentum: We signed over 300 international deals this year. This includes 11 new projects in Saudi Arabia, new openings in India, South Korea, and Vietnam, and a record-breaking year in Latin America.
- Enabling Hotelier Success: We are launching a new Liability Insurance Program on December 1, 2025. Developed with industry leaders, it offers cost-effective, comprehensive coverage to help hoteliers protect their assets. We also announced a new DEX 3.0 Finance Program to help hotels fund improvements directly through BWH Hotels Supply.
Our Commitment to Community
This convention is a powerful reminder. We are a global network. But we are also a family. Our success is built on the dedication of every single hotelier, operator, and team member. We are united by a single goal. To be the most welcoming hospitality brand in the world. We will achieve this together. We will accelerate into the future, driven by our shared achievements and our unwavering commitment to our guests.
To our entire BWH Hotels community: thank you. Your passion fuels our progress. Let’s continue this journey together.
